Posts tagged wow
Posts tagged wow
One of the biggest trends is focused on making it easy for producers to integrate social content on-air. Until now, displaying a tweet or a poll has been extremely labor-intensive (put poll on website, tease website from on-air, refresh poll results, create graphic of results, write them into script, drop it into the rundown.) But new partnerships are automating the entire process, tying it to social curation and the second screen.
For example, the TV graphics firm Chyron demonstrated its new Engage platform (which we reported earlier). It interfaces with partners Mass Relevance, ConnecTV, Never.no and Vibes to display live social content on air. In one demonstration (above), Chyron displayed a real-time Mass Relevance Twitter widget that tracked how many #NAB tweets featured the words “social” vs. the word “3D.” (Social was winning, two to one.) Producers could use the same arrangement for real-time hashtag voting over Twitter.
Great recap of this SXSW panel. And YouTube will be live streaming ALL of the Olympic Events… Wow.
This panel discussed what the plan is to make this summer’s Olympics as social and interactive as possible. Here’s a take-away of what was discussed.
First of all, Youtube will be live streaming the Olympics! All of the Olympics, every minute, so prepare to procrastinate and watch equestrian and…
Big and bold move by ESPN… will be interesting to see how this experiment goes. I agree with their VP’s quote, “We see this as a big opportunity. You fish where the fish are.”
In a first for the sports network, ESPN will stream live NCAA basketball games on Facebook. It’s an extension of ESPN3′s distribution, so that means users will have to be qualified (via an affiliated internet provider) to watch ESPN3 in the first place. And ESPN3 won’t stream the tournament — just the 225 men’s and women’s Championship Week games, which get underway on Thursday. Still, it’s a big move to bring live, valuable video to Facebook.
Beyond ESPN’s own Facebook pages, the ESPN3 player will also appear on team and conference Facebook pages, greatly increasing distribution. “(It’s) another front door to our content,” explains ESPN3 vice president Damon Phillips in an interview with USA Today. “We see this as a big opportunity. You fish where the fish are.”
TV brands have been reticent to offer their core content to Facebook. Undoubtedly, this is a bit of an experiment for ESPN, and it wouldn’t be a surprised if see more ESPN3 content there in the future.
Great summary of the Social TV free for all that is going to be going down on Super Bowl Sunday.
Hadn’t heard this bit yet… #Wow… NBC will stream the game in a free second-screen experience:
In a Superbowl first, NBCSports.com will stream the game online with additional camera angles, in-game highlight, live stats, commercial replays and other goodies. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation,” said Rick Cordella, VP and GM, NBC Sports Digital Media.
Um… Not surprised, but still… WOW. ”Bluefin Labs took a look at the first fresh episode of the year for 20 returning shows (11 broadcast and 9 cable) in 2012 vs. 2011. Based on those 20, the average year-over-year growth in social-media commenters (primarily on Twitter and Facebook) is 362%.”
Wow, another incredible social campaign by the Patriots. First saw this promotion on their FB page, and it links you to their website where you can nominate a police officer, firefighter, teacher, military or healthcare worker, for an all expense paid trip to the Super Bowl. 10 from nominations will be chosen at random. Posted earlier today and it already had over 8,000 Likes, 700 Shares, 500 comments.