Posts tagged smart
Posts tagged smart
Completely agree with her sentiments here re: digital media being the future, especially when it comes to how it will shape the way in which we consume and interact with the broadcasts we watch:
“I really believe strongly in digital media being the future,” said Menounos who runs AfterBuzz with Keven Undergaro, a partner in her production company. “As a passionate TV fan, this was something I just had to do.”
Judges giving scores, no more… Fans will decide the NBA Slam Dunk Contest champion via text, Twitter, and NBA.com voting… this makes me want to TUNE IN and participate, for the first time in a long time, even though there aren’t any “big” names in this year’s contest. SO SMART by the NBA to engage their fans in this way and give them such a big say.
Lost Remote: What social media elements went into launching the show?
Olivia Wong: We approached this season of Downton Abbey from the viewpoint of a fan: “What to do in the period between Season 1 and Season 2?” At the end of Season 1, we wanted to maintain Downton interest/visibility through February 2012, and devised content and activities to “bridge the gap.” From behind-the-scenes looks that the filming of Season 2, cast/crew video Q&A’s, through live tweeting from the Emmy Awards and letting people know that Masterpiece is the home of Downton Abbey in the US, we were providing numerous opportunities for fans to satiate their hunger for all things Downton.
Kevin Dando: In December, PBS and MASTERPIECE hosted a special fan event at the TimesCenter in New York. Here a select group of fans were treated to an extended preview of the premiere episode for Season 2 followed by a panel discussion with a number of Downton’s favorite stars, including Hugh Bonneville (Robert, Earl of Grantham), Elizabeth McGovern (Cora, Countess of Grantham), Michelle Dockery (Lady Mary Crawley), Dan Stevens (Matthew Crawley) and Joanne Froggatt (Anna Smith). More than 500 fans, VIPs and members of the media were in attendance. The event helped to generate buzz among Downton fans, who took to social media to share their excitement about the event. PBS shared video and photos from the event via social media so those who couldn’t attend could be part of the excitement.
The first 10 minutes of Season 2 premiered on the PBS and Masterpiece Facebook pages on December 26. The preview had more than 100,000 views between December 26 and January 8, and the PBS Facebook page gained over 20,000 new fans from the tab. In addition, availability of Downton content, including the preview, on the PBS Facebook page helped propel it past 1 million fans shortly after Downton Abbey, Season 2 premiered. For a handful of priority shows such as Downton Abbey, PBS also uses paid media to drive tune-in to the show. For reference: People, Women’s Day and TV Guide.
I love this Huggies Hong Kong campaign that was mentioned in the Huff Post article I posted earlier. “Getting brands into news feeds doesn’t have to be a complex or expensive investment. But if done right it can lead to unprecedented reach and advertising success in an increasingly social online world.”
Wow, another incredible social campaign by the Patriots. First saw this promotion on their FB page, and it links you to their website where you can nominate a police officer, firefighter, teacher, military or healthcare worker, for an all expense paid trip to the Super Bowl. 10 from nominations will be chosen at random. Posted earlier today and it already had over 8,000 Likes, 700 Shares, 500 comments.
“Fox’s The Touch to Launch Globally to Capitalize on Social Media” - LostRemote.com