One of the biggest trends is focused on making it easy for producers to integrate social content on-air. Until now, displaying a tweet or a poll has been extremely labor-intensive (put poll on website, tease website from on-air, refresh poll results, create graphic of results, write them into script, drop it into the rundown.) But new partnerships are automating the entire process, tying it to social curation and the second screen.

For example, the TV graphics firm Chyron demonstrated its new Engage platform (which we reported earlier). It interfaces with partners Mass Relevance, ConnecTV, Never.no and Vibes to display live social content on air. In one demonstration (above), Chyron displayed a real-time Mass Relevance Twitter widget that tracked how many #NAB tweets featured the words “social” vs. the word “3D.” (Social was winning, two to one.) Producers could use the same arrangement for real-time hashtag voting over Twitter.