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Four social-media basics you must master

Atlanta Business Chronicle by Shama Kabani, Contributing Writer

Date: Monday, April 23, 2012, 11:03am EDT

Shama Kabani, CEO of The Marketing Zen Group. Her best-selling book, The Zen of Social Media Marketing has just been published in an updated 2nd Edition.

When every third person on the Internet (it seems) is a self-proclaimed social media guru, it can be hard to determine which advice to take and from whom to take it. So we’ve decided to go back to the basics, and bring you four things you may have forgotten along the way.

It’s going to take time

For the Apples, Nikes, and Burger Kings of the world, a million Facebook fans or Twitter followers in a week would be no big feat – in fact, it would practically be expected. You will probably not see this level of results in your first week. To be quite honest, you may not see any results in the first week. Social media isn’t an endeavor for the easily discouraged.

It’s going to take consistency

According to Twitter, site users send 140 million tweets each day. How often do you tweet? “Whenever I remember that my company has a Twitter account” is not a good answer. Most social media success comes on the heels of strategy, research, and a consistent posting schedule. If you don’t keep up, nobody will remember you’re there (including, apparently, yourself).

It’s going to take money

On its surface, that statement doesn’t seem to make sense. Facebook, Twitter, LinkedIn, Wordpress, and every other social media site on the Internet – they’re all free…right? Well yes, that part is right. But then you need a person to do your social media. And you may want some monitoring or posting software. These aren’t free.

It’s going to take a smart website

In fact, your website is still the most important piece of your social media program for one simple reason: ownership. If you have a Facebook account but no website, you’ve done it backwards. You don’t own the information on your Facebook page — Facebook does. Theoretically, you could wake up one morning to discover that your business’s Facebook page isn’t there anymore.

In this way, your website is your house. Keep your house clean. Make repairs swiftly, so you don’t become an eyesore. Give it a fresh coat of paint once and awhile. People will be much more likely to stop by for a visit.

Above all, don’t forget why you’re using social media in the first place: to have conversations. When you keep this in mind, the rest should flow naturally.

To test your company’s social media presence, you can enter Atlanta Business Chronicle’s Social Madness challenge presented by Capital One Spark Business. It’s a competition designed to test your company’s social media presence in a tournament-style challenge. Click here to nominate your metro Atlanta company for Social Madness. The deadline for nominations is May 15.

Shama Kabani is CEO of The Marketing Zen Group, a social media and digital PR firm based in Dallas, TX and servicing clients all over the globe. Her best-selling book, The Zen of Social Media Marketing has just been published in an updated 2nd Edition.

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KABC in Los Angeles leads TV stations in social followers

Posted by CORY BERGMAN on April 9, 2012

KABC has the largest like/follower count across both Facebook (344K) and Twitter (78K) than any TV station in the country. In our experience running our social media leaderboard here on Lost Remote (freshly updated), it’s the first time we’ve seen any TV station top both the Facebook and Twitter list.

Now, KABC’s VP/News Director Cheryl Fair is the first to admit that sheer reach isn’t everything: “It’s more than the total ‘Like’ number, it’s the high level of engagement,” she said. And sure, the station is in the nation’s second-largest market, but market size hasn’t been a big driver of social success to date. So how did KABC do it? We asked Fair a few questions:

Lost Remote: What’s the secret? How did you attain this level of social reach?

Cheryl Fair: As a news organization, we see social media as a way for our viewers to talk to us, and not just as a way for us to talk to them. Listening is important. Since starting our Twitter feed in 2008, we have made it a commitment to reply to comments and questions as often as we can. People will frequently Tweet us to let us know about what’s happening near them and to ask us for details. That carried over to our relationship with our viewers on our Facebook page. To accelerate our reach, we did a combination of community service campaigns and traditional sweepstakes, in addition to paying close attention to the news stories we post. We initially had concerns that running sweepstakes would lead to people with no real interest in ABC7 to “Like” us just to win something. However, we are pleased to see how much of a real community we have attracted on Facebook. We view our sweepstakes prizes as a thank you to our viewers for their loyalty, and they seem to see it that way too. And when people come to the station to pick up their prizes, they are usually just as excited about seeing the newsroom as winning their prizes. We have a lot of fun meeting them and showing them around.

LR: Were there any big events that fueled a big uptick in fans, followers and engagement?

Fair: We have such a great time engaging with our Facebook fans. We had huge engagement and added a lot of “Likes” for a Facebook campaign to raise money for our Spark of Love Toy Drive in December, offered our viewers a chance to “Pay It Forward” to someone they knew who deserved some help, and promoted ABC Digital’s excellent Oscars app with an iPad 2 giveaway leading up to the Academy Awards. For Oscar Sunday we really wanted to find something unique and special. We gave away a Mercedes-Benz in a random drawing, and that obviously generated a great deal of excitement. The most rewarding part of this, however, were how many people have stayed with us since the giveaway and continue to engage with the station. That giveaway may have been a good reason to “Like” the page, but it was the daily conversation that kept them around once the sweepstakes was over.

Filed under best practices facebook local news twitter social tv

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ricardocamargo:

thefuturesagency:

David Wesson: The future of TV is social & the revolution is coming!


Named last year as one of the ten most important emerging technologies by the MIT Technology Reviewsocial TV is fast rising as one of the hottest topics since group buying. Ynon Kreiz, CEO of the Endemol group the largest independent production company in the world responsible for Big brother said Social TV is going to be huge. 


“The ability to create content that will enable people to interface with each other, to connect, to recommend, to share and experience over television, is going to change the landscape of the industry.” 

But will social TV really live up to the hype? In this article we take a look at what social TV is, what the main trends are shaping TV, the challenges and the opportunities going forwards for media companies, businesses and marketers alike.   


What is social TV?

Simply put, it’s about merging your social media networks to the TV.  It’s making TV social–again. It’s about taking the water cooler effect and making this virtual, it’s about the empowered consumer viewing content when and where they want, deciding who they want to share it with and being able to do this all in real time.In essence it is a term that describes technology that supports communication and social interaction in either …read on. 




by G a b r i e l e [Via] | thefuturesagency | davidwesson |

Filed under social tv best practices

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Market Thoughts... And More: Three Things To Include In Every Tweet

maybe not EVERY tweet… but definitely good rules of thumb.

marketorum:

Columbia Journalism School professor and social media guru Sree Sreenivasan says every tweet should include three elements to increase its chances of being retweeted. In his popular social media training sessions, he advise people that every tweet they write should include:

    • One @ mention:…

(Source: readwriteweb.com)

Filed under Twitter best practices

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Can Social Media Turbocharge NASCAR on TV?

Although this clip is belated and the race was rain delayed, there are still good take aways about innovative social media plans and efforts by the network televising the D500.

Can Social Media Turbocharge NASCAR on TV?
When most people think of tech-savvy social media users, they probably don’t picture fans of NASCAR. At this weekend’s Daytona 500, though, social media will play a central role in television coverage of the event. Speed TV, which carries much of the Daytona 500 coverage and will broadcast Sa…

Filed under nascar Speed TV Best practices Sports social tv

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“THE OSCARS SOCIAL MEDIA STRATEGY: FIT FOR THE RED CARPET” Nothing gives a better opportunity to engage your audience and generate social media conversations than live televised events, and it sounds like the Oscars have a well rounded strategy for Sunday evening.

“THE OSCARS SOCIAL MEDIA STRATEGY: FIT FOR THE RED CARPET”

Nothing gives a better opportunity to engage your audience and generate social media conversations than live televised events, and it sounds like the Oscars have a well rounded strategy for Sunday evening.

Filed under Oscars social tv second screen best practices