“Logo, ‘the entertainment network for savvy and trendsetting adult viewers from Viacom Inc.,’ has had some big social TV successes with it’s highest rated show, RuPaul’s Drag Race. For the fourth season of the reality show, the network has developed a multi-legged social media blitz to compliment the linear launch. “Highlights include a fantasy football-like game on Facebook, live Tweeting with cast members (past and present) during show premieres, Tweets from fans displayed on TV during show premieres, and live animating GIFs on Tumblr,” according to the network.”