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iMedia365 @ SXSW: The Social Olympics

Great recap of this SXSW panel.  And YouTube will be live streaming ALL of the Olympic Events… Wow.

imedia365:

This panel discussed what the plan is to make this summer’s Olympics as social and interactive as possible. Here’s a take-away of what was discussed.

First of all, Youtube will be live streaming the Olympics! All of the Olympics, every minute, so prepare to procrastinate and watch equestrian and…

Filed under sxsw social tv Olympics NBC Wow youtube

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Social TV is a cross-functional effort at NBC News,” said Osborn, who leads a team of three. “To tell stories at scale across all platforms takes a lot of coordination. To make this happen, we bring together teams from editorial, marketing, ad sales and technology to help foster community around the programming that we distribute to a mass audience on television.

Ryan Osborn, senior director of social media at NBC News. I spoke to Ryan about how NBC News views social TV and what the network is doing to embrace this old but new concept.

Read what the Peacock Network is doing at Digiday.

(via joshsternberg)

Filed under nbc social tv

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socialtvdigest:

NBC to Dissect Super Bowl Ads in Post-Game Google+ Hangout

Reblogged from Mashable, by 

When Google first rolled out Hangout video chats for Google+, part of the plan involved allowing hanger-outers to watch YouTube videos together. While many questioned the usefulness of the feature, we’re now seeing what Google had in mind all along: a Super Bowl post-game Hangout where users dissect the big game’s commercials.

Okay, maybe it wasn’t part of the Google+ Master Plan at the initial unveiling, but a Hangout based around Super Bowl ads does strike us as one of the better uses of the service’s YouTube integration. Google’s partnering with NBC to run the Hangout, tapping sports business reporter Darren Rovell to host.

“The day after the Super Bowl is when people head back to their office water coolers to discuss what they loved and what they didn’t,” Rovell said in a press release. “Our conversation is about taking all those water cooler conversations and bringing it to a national, digital stage.” [Full Story]

Filed under social tv darren rovell nbc super bowl

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Great summary of the Social TV free for all that is going to be going down on Super Bowl Sunday.  Hadn’t heard this bit yet… #Wow… NBC will stream the game in a free second-screen experience: In a Superbowl first, NBCSports.com will stream the game online with additional camera angles, in-game highlight, live stats, commercial replays and other goodies. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation,” said Rick Cordella, VP and GM, NBC Sports Digital Media.

Great summary of the Social TV free for all that is going to be going down on Super Bowl Sunday. 

Hadn’t heard this bit yet… #Wow… NBC will stream the game in a free second-screen experience:

In a Superbowl first, NBCSports.com will stream the game online with additional camera angles, in-game highlight, live stats, commercial replays and other goodies. “By adding multiple camera angles, HD-quality video, DVR controls along with social interactivity, our online streaming represents a compelling, second-screen experience that nicely complements NBC’s on-air presentation,” said Rick Cordella, VP and GM, NBC Sports Digital Media.

Filed under NBC Super Bowl Wow social tv