A great listen about NPR’s Facebook strategy.
“Ultimately we see our social media strategy as empowering the people who love us and listening to the people who don’t.”
Andy Carvin on how NPR uses Facebook. “We use the lens: Will our friends want to talk about this?” Via: This article on how NPR is experimenting with member station content on Facebook.
(Source: futurejournalismproject)
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Interesting. Hope to see this experiment expanded to other member stations.
onaissues reblogged this from futurejournalismproject and added:
from an awesome talk Andy gave at an ONA SF event last January.
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A great listen about NPR’s Facebook strategy. “Ultimately we see...social media strategy...
laurelephant reblogged this from futurejournalismproject and added:
The Facebook activity may be a little misleading. Perhaps people are commenting more because they believe a) a story has...
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